![]() Or maybe you just want them to connect so you can send your sales pitch. Maybe you want them to schedule a consultation with you and include a link to your calendar. The call-to-action can be any variety of things. Think of your career and what you are proudest about accomplishing. Or recognised with an award in your community. Maybe you were featured in an industry magazine. Backing up your claims with numbers will strengthen this section.Īccomplishments can also be non-work related. You want the reader to think “Wow! I need them to help me do that!” so think of the best accomplishments that will impress prospects. What would they search for on LinkedIn? Make it so your profile is what they find. You can also think like your ideal customer. You just focus on the key skills needed in your industry and make sure your profile has them. You approach optimisation on LinkedIn much as you do on the web. When LinkedIn users search for a specific skill, you want your profile to come up. ![]() List Your Areas of ExpertiseĪdding a list of skills or areas of expertise is the best way to SEO optimise your profile. List your motivations to give readers a glimpse into your drivers. If you aren’t good at something, do not draw attention to it. Let them see what you could bring to the table if they decided to work with you. You should sell yourself by showing your value. ![]() Keep paragraphs short and sentences simply to increase readability. Showing what drives you is a great way to create a connection with other like-minded individuals. Tell about how you got started or what you currently do. Give the reader a glimpse into your career. Tell the Reader Who You Are and What You Do You want to say the most in the least amount of words. When writing the hook, make sure it’s concise and impactful. Your summary section allows 2,000 characters. You should consider your LinkedIn summary as a part of your copywriting efforts. Your summary should include a way to connect and contact you. You want the summary to make a good first impression while also calling readers to act in some way. Help them to make an emotional connection so they want to work with you or buy from you. Write it like you are speaking directly to the reader.įocus on what makes you different and how you add value for your clients. Your profile should be inviting prospective clients. You should keep the tone conversational and friendly. You’ll show the reader who you are and what you do. You should optimise the profile with keywords. You want to hook them in the beginning and keep it interesting so they stick around.Ī good LinkedIn summary has personality and a few key accomplishments. Keep reading for tips on how to make your LinkedIn summary stand out. You want to make a good one, don’t you? Your summary should be catchy and engaging. Many times, the LinkedIn summary is your first impression for a reader. Your summary should be in alignment with your sales strategy. We recommend you regularly update your profile to match current offers. A strong summary can entice prospects and encourage them to connect in a few ways: And find a few accomplishments to show you know how to do what you claim. They can find out what you have to offer. They get an idea of your personality and what makes you great. Your LinkedIn summary lets readers, recruiters, and prospective clients know about you. It’s expected for the language to be more engaging and personable. However, LinkedIn is a social media tool used for networking, selling, and job searching. And learn lead generation techniques to help you maximise your opportunities. Keep reading to see samples of LinkedIn summaries. Is your company searching for job seekers? Or are you a consultant looking for new clients? You can leverage LinkedIn as a source of prospects. And written correctly, your LinkedIn summary can foster lead generation. As the number one networking and job recruiting social site, having a compelling summary is vital. Users with well-developed profiles are much more likely to get a response from a recruiter or hiring manager. LinkedIn has more than 740 million users.
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